Client acquisition problems

A tactic can create motion. A system creates reliability.

Most breakdowns happen in one of three places:

• upstream clarity (who you help, what problem you solve, what you sell)
• transmission (how your message reaches the market)
• conversion (how interest becomes conversations)

• I built something, but no one is buying. Read: the “build trap”.
• I do marketing, but it feels like I repel the right clients. Read: why marketing repels ideal clients
• I want predictable clients, not random spikes. Read: a client acquisition engine that produces predictable clients.
• I rely on referrals and it feels unstable. Read: why referrals stop scaling (coming soon)
• I get attention, but it does not turn into calls. Read: why traffic does not become leads (coming soon)

Strategy failures (upstream)

• unclear market and problem (you are speaking to everyone)
  Read: market truth (coming soon)
• weak offer design (you are shoppable)
  Read: offer design (coming soon)

Execution failures (downstream)

• inconsistent transmission (no consistent way to reach people)
  Read: transmission (coming soon)
• conversion leaks (interest does not become conversations)
  Read: conversion (coming soon)
• no feedback loop (you repeat the same mistakes)
  Read: feedback loops (coming soon)

Read one failure pattern. Identify what is actually breaking. Then move to the system overview so you can see what must exist for the fix to hold.

You can see the full structure in the client acquisition system overview.

If you want help diagnosing the constraint in your business, you can see how I work with clients here.