Transmission
Transmission is how your message reliably reaches the people it’s meant for. It’s not about being everywhere, it’s about choosing a primary path to attention that you can sustain long enough for the system to compound.
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What it is
Transmission is how your message reliably reaches the people it’s meant for.
Not “posting.”
Not “ads.”
Transmission is the repeatable path between:
- your clarity (market + offer)
- and their attention
Why it matters
A great offer with weak transmission looks like “nobody wants this.”
Transmission fails when:
- channels don’t match the buyer’s behavior
- consistency depends on motivation
- you’re trying to be everywhere instead of dependable somewhere
Transmission modes
Pick a primary mode:
- inbound (content, search, referrals, distribution)
- outbound (direct outreach, partnerships, direct deals)
- paid (ads)
Then design for reliability inside one mode before adding another.
Next step:
Transmission only matters if conversion is ready.
Explore next: Conversion