Feedback loops
Feedback loops are how the system learns. They turn objections, drop-offs, and lead quality into signals, so you improve the system based on reality, not hope.
← Back to the Client acquisition system overview
What it is
A feedback loop is how the system learns.
It converts reality into improvement:
- objections → clarity
- drop-offs → redesign
- wrong leads → targeting changes
- weak close rate → offer adjustment
Why it matters
Without feedback loops, you repeat the same actions while hoping for a different outcome.
A system without learning becomes a ritual.
What “good” looks like
You can point to a recent change and say:
- “we did X because we observed Y”
- “it improved Z”
- “so we will now standardize it”
Next step:
Feedback requires measurement or it becomes storytelling.
Explore next: Metrics