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Hayashi Whisky

Hayashi Whisky needed a website that matched their premium product: an Okinawan single-grain whisky that blends centuries-old tradition with modern distilling techniques. Our challenge? Create a digital experience as refined as their spirits.

https://hayashiwisky.com

Services

Web design
Webflow development 
Asset design
Shopify integration

Project overview

We built a Webflow-powered platform that brings Hayashi's story to life through minimalist design and seamless functionality. The site serves both as a brand showcase and an efficient e-commerce solution.

Product Showcase

Product display page for Hayashi 18 whisky showing a bottle on a gray stone pedestal against a burgundy background. Product details include aging information, tasting notes, and award medals. Add to cart and learn more buttons are prominently displayed.

Product Reel

A frame from Hayashi Whisky video reel displayed on the home page of the website. Extreme close-up detail of Hayashi whisky branding showing part of a red lettermark against white, with condensation or water droplets on glass surface.A frame from Hayashi Whisky video reel displayed on the home page of the website. Extreme close-up detail of Hayashi whisky branding showing part of a red lettermark against white, with condensation or water droplets on glass surface.A frame from Hayashi Whisky video reel displayed on the home page of the website. Misty white background with faint text "the MODERN EXPRESSION of an ANCIENT SPIRIT" overlaid, creating an ethereal atmosphere.
Store locator interface showing "Find Hayashi near you" with a search bar and list of retail locations across California, New York, Illinois, and Massachusetts. Each listing includes store name, address, and zip code.

Store finder

Mobile breakpoint of the store locator interface showing "Find Hayashi near you" with a search bar and list of retail locations across California, New York, Illinois, and Massachusetts. Each listing includes store name, address, and zip code.

Design approach

The design draws inspiration from Japanese minimalism, using a rich burgundy palette against dark backgrounds to evoke warmth and luxury. We emphasized white space and typography to create breathing room for the product photography.

Project feedback

"The new website perfectly captures our brand's essence - the balance between tradition and innovation."

- Hayashi Whisky Team

Product page showing Hayashi 24 whisky with bottle and packaging box. Box features Japanese calligraphy and misty mountain artwork. Five award medals displayed. Detailed product description and tasting notes for nose and palate included with add to cart button.

Product Page

Product page showing Hayashi 24 whisky with bottle and packaging box. Box features Japanese calligraphy and misty mountain artwork. Five award medals displayed. Detailed product description and tasting notes for nose and palate included with add to cart button.

Product Details

We designed the product pages to weave together technical details and brand storytelling. Each whisky gets a full-width showcase with multiple angles of the bottle and packaging, while the right column balances essential info with deeper context.

Clear typography presents tasting notes and distilling methods, with awards and certifications adding credibility without cluttering the layout. This structure lets customers absorb both facts and narrative at their own pace.

Results

The new website achieved:

  • Improved product discovery through intuitive navigation
  • Increased engagement with product story and brand heritage
  • Streamlined purchase process for both direct sales and store location finding
  • Consistent brand experience across all devices