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LIMITED FOUNDER'S OFFER

First 3 attorneys get the website for $3,000 (50% off)

Most solo attorney websites are $6,000 digital brochures

You're searching for solo law firm website design. But if you build another generic attorney website, you'll still feel anxiety every month wondering where clients will come from. This is different. This is a system.

This is a $6,000 brochure

This image is an example of a pretty website built for solo attorneys as a opposed to a website that is a core part of a client acquisition system.

This is a $6,000 client-generating system

Flowchart showing the Client Acquisition System's 5-phase process: Phase 1 Truth Engine outputs Map of Meanings to identify ideal clients; Phase 2 Value Engine outputs Grand Slam Offer as an irresistible package; Phase 3 Client Acquisition System outputs documented multi-channel system for content and outbound; Phase 4 Conversion System outputs sales process with qualification framework; Phase 5 Operations Engine outputs delivery systems for fulfillment. A feedback loop shows results and data flowing back to inform continuous improvement.

Referrals: Unpredictable, out of your control

Owned System: Runs 24/7, fully in your control

Here's what nobody told you when you hung your shingle

You became an attorney to practice law. To solve complex problems. To use your expertise.

But the reality of solo practice looks different:

You're dependent on referrals you can't control. When they slow down, you panic.

You're afraid to talk about money upfront. So clients ghost when the bill comes. You've written off thousands in unpaid fees.

You're drowning in admin work. Formatting documents at midnight. Responding to client emails at 8:50pm on a Saturday. Chasing retainers.

You're working constantly, but your income is unpredictable. Feast one month, famine the next.

And the hardest part? You know sales and marketing are "just the ante" now. Being a good lawyer isn't enough. But there's something about dealing with business development that scares you.

The problem isn't your legal skills. It's that no one taught you how to build a business system that supports those skills.

The website lie everyone believes

You've been told you need a "professional website." That's half true.

A pretty website makes you look legitimate. But it doesn't generate clients.

Here's what actually happens with most solo attorney websites:

Someone finds you on Google. They land on your homepage. It says you're "experienced" and "dedicated to your clients." Just like the 47 other attorneys they looked at today.

They scroll. They see your practice areas listed. Maybe a photo of you in front of a bookshelf.

They leave. They never contact you. You never know they existed.

Your website is a digital business card, not a client acquisition system.

What you actually need is a web-based system that:

  1. Positions you as the obvious choice - Not just another solo attorney, but the specialist for a specific type of client
  2. Pre-qualifies prospects - So you only talk to people who can afford your retainer
  3. Educates automatically - So they understand what you do and how you work before the call
  4. Collects retainers upfront - No more chasing invoices or writing off unpaid fees
  5. Automates intake - No more 8:50pm client emails or manual scheduling

The website is the hub of this system. But without the system architecture, it's just a prettier brochure.

From chaos to control

Current state (chaos)

Income: Feast or famine. You can't predict revenue within 25%. Every slow month triggers anxiety.

Client acquisition: Dependent on referrals. When they dry up, you're scrambling. "If it dries up, you're screwed."

Sales process: You hate it. Talking about fees feels uncomfortable. You give discounts to be nice. Bad clients take advantage.

Operations: You're working until 2am. Admin tasks consume billable hours. You're a lawyer, a secretary, and a bill collector all at once.

Control: Zero. You're hoping the phone rings. Reacting to whatever comes in.

Desired state (control)

Income: Predictable. You know where next month's clients are coming from. No more panic.

Client acquisition: A system you own. It runs whether you're in court, on vacation, or sleeping. Not dependent on anyone else's goodwill.

Sales process: Pre-qualified consultations. People who book calls already understand your value and can afford your retainer. You're diagnosing if they're a fit, not convincing them to hire you.

Operations: Automated intake. Retainers collected upfront. Time spent practicing law, not chasing payments or formatting documents.

Control: Total. You own the system. You can scale it, refine it, or pause it. It's yours forever.

The client-generating web system for solo attorneys

This isn't web design. It's the architecture of your client acquisition engine.

Here's what makes it a system, not just a website:

Strategic positioning

We don't start with design. We start with strategy.

Who do you serve? What problem do you solve better than anyone else? Why should someone choose you over the 47 other attorneys in your area?

Most solo attorney websites try to serve everyone. "General practice. Family law. Criminal defense. Real estate."

A system is built on focus. We identify your ideal client and position you as the specialist they're looking for.

Value architecture

Your services, clearly articulated. Not legalese. Not generic "we fight for you" language.

What do you do? What does it cost? What happens next?

This clarity filters out tire-kickers and attracts serious prospects.

Lead capture system

Not a contact form that goes into a black hole.

An intelligent qualification system that:

  • Captures prospect information
  • Asks pre-qualifying questions
  • Segments by practice area or case type
  • Triggers appropriate follow-up

You don't chase leads. The system qualifies them automatically.

Client education pathway

Automated email sequences that educate prospects before the consultation call.

They learn:

  • What to expect from the process
  • What you need from them
  • Ballpark costs and timeline
  • How you're different from other attorneys

By the time they book a call, they're educated and serious.

Consultation scheduling

Automated calendar booking. No phone tag. No "let me check my calendar and get back to you."

They book directly into your available slots. Reminders are automatic. No-shows are minimized.

Retainer collection infrastructure

Payment processing integrated. Retainer agreements sent automatically.

No more awkward money conversations. No more clients who ghost after the first meeting.

The system collects before you draft.

Technical foundation

Fast, secure, mobile-optimized. SEO fundamentals in place.

This isn't about fancy features. It's about a foundation that works and doesn't break.

How we build your system

This isn't a template with your logo. This is custom architecture for your practice.

  • Phase 1

    The truth engine

    We start with truth, not tactics.

    Before we touch design or write a single line of code, we need to understand the reality of your practice.

    What we discover:

    Your time audit: Where are you spending hours that don't generate clients? What's actually working vs. what feels productive but isn't?

    Your ideal client: Not "anyone who needs a lawyer." The specific type of client you serve best, cases you love, clients you never want again.

    Your past 24 months: Case values, how clients found you, conversion rates, payment behavior. The objective truth of your client acquisition reality.

    Your positioning: What makes you different? Not "experienced and dedicated." Something real that separates you from the 47 other attorneys in your area.

    Your offer architecture: Your services, clearly defined. What you do, what you don't do, what it costs. The foundation of everything that follows.

    Your competition: Who you're up against, what they're saying, where the gaps are that we can exploit.

    Deliverable: Complete strategic foundation document. Your positioning, ideal client profile, offer architecture, competitive analysis.

    The goal: Know exactly where your time is leaking and what's actually producing clients vs. what feels productive but isn't.

  • Phase 2

    Build and optimize

    Now we architect and build the system.

    System architecture:

    Website structure: 10-15 pages custom-designed for your practice (Homepage, About, Practice Areas, Process, Results, Contact, etc.)

    Lead qualification system: Intelligent forms that pre-qualify prospects before they reach you. Questions that filter out tire-kickers and identify serious clients.

    Email automation: Welcome sequences, consultation prep emails, follow-up automation. The system educates prospects while you're in court.

    Consultation funnel: Calendar integration, automated booking, reminder sequences. No more phone tag or "let me check my schedule."

    Retainer collection infrastructure: Payment processing integrated. Agreements sent automatically. The system collects before you draft.

    SEO optimization: We identify low-competition, high-intent keywords specific to your practice area and location. The site is built to rank for terms your ideal clients actually search for.

    Technical build:

    Clean, professional design. Fast loading (under 2 seconds). Mobile responsive. Secure infrastructure.

    Content written in plain language, not legalese. Positioned for your specific ideal client, not "everyone."

    Every page optimized for specific search terms. Meta data, headers, internal linking. Technical SEO foundation in place.

    Deliverable: Complete, functioning website system. All automation connected. Ready to generate consultations.

    The goal: A system that qualifies, educates, and schedules prospects automatically. You only talk to serious, pre-qualified leads.

  • Phase 3

    Training and handoff

    You own this system. We make sure you understand it.

    System training:

    How everything works: The qualification flow, email sequences, calendar integration, payment processing. You'll understand the full system architecture.

    Content management: How to update practice area pages, add case results, modify your bio. Simple, documented process.

    Analytics review: What metrics matter (consultation requests, qualification rate, retainer collection). How to read your dashboard.

    Common scenarios: What to do when a prospect reaches out, how to adjust automation, when to tweak qualification questions.

    Complete documentation:

    Written guides for every system component. Video walkthroughs of key processes. Troubleshooting guide for common issues.

    30 days post-launch support:

    Questions, bugs, refinements. I'm available for 30 days after launch at no additional cost.

    Deliverable: You own and understand the system. No dependency on me or anyone else.

    The goal: Complete system ownership. You can run it yourself, hand it to a VA, or bring me back later for optimization.

Founder's offer: $3,000

Here's the truth.

I'm building proof in the solo attorney niche. I've built client acquisition systems for other industries, but I need 3 case studies specifically from solo attorneys.

That's where you come in.

Investment: $3,000 (50% off standard $6,000 pricing)

This is genuine founder's pricing, not marketing manipulation. After I have 3 case studies, the price goes to $6,000 for website systems. Full client acquisition systems (beyond just the website) start at $12,000.

What you get

Everything listed above. Nothing held back.

  • Complete strategic positioning
  • Client-generating web system
  • Lead qualification automation
  • Email education sequences
  • Consultation scheduling
  • Retainer collection infrastructure
  • Technical foundation and SEO
  • Training and documentation
  • 30 days post-launch support

What I need from you

Honest feedback during the process. If something isn't working, tell me.

A testimonial if the system performs. I need to know what worked and what didn't.

A case study if you're willing. Results, metrics, what changed in your practice.

The founder's offer breakdown

Founder's rate (first 3 only): $3,000

Client Acquisition System offer packages.

What you get:

The truth engine → $2,500 value
Complete time audit and client diagnosis
Ideal client research and profiling
24-month client acquisition analysis
Competitive positioning strategy
Offer architecture and service definition
Strategic foundation document
Build and optimize → $3,000 value
Custom website architecture
Lead qualification system design
Email automation sequences
Consultation scheduling integration
Retainer collection infrastructure
SEO optimization and keyword targeting
Professional design and development
 Mobile responsive, fast, secure
Training and handoff → $500 value
Complete system training
 Documentation and video guides
Analytics setup and review
30 days post-launch support
Total Value: $6,000
Your Investment
Standard Rate (After First 3): $6,000
Founder's Rate (First 3 Only): $3,000
You Save: $3,000 (50% discount)
THE FIRST STEP

Claim your Founder's Offer spot

Step 1: Book your free diagnostic.

Step 2: If you're a fit, claim one of the 3 Founder's spots at $3,000.

Thank you! Your submission has been received!
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The founder's guarantee

If after 60 days your website system isn't generating qualified consultation requests, I'll work with you at no additional cost until it does.

I'm not guaranteeing you'll love the color palette or that every word is perfect.

I'm guaranteeing the system will function. Visitors will be qualified. Consultations will be scheduled. The mechanics will work.

If they don't, I fix it. No additional charge.

This is possible because I'm confident in the system architecture. And because as a founding client, your success is my case study.

About

Built by a fellow solo entrepreneur

I'm Ayk. I'm not a web design agency.

I'm a solo systems architect who builds client acquisition systems for other solo professionals.

I understand the solo path because I'm on it myself.

I know what it's like to:

  • Build something valuable but have no idea how to attract clients
  • Fear the "sales" aspect of running a business
  • Want predictable income without hiring a team or depending on others
  • Work alone but not want to stay small

I left a traditional design career to build systems that solve the client acquisition problem at its source.

This isn't about pretty websites or clever marketing tactics. It's about architecture. Building an engine that runs whether you're in court, on vacation, or asleep.

I build what I wish existed when I started.

The difference between my past work and what I do now: I used to build websites that looked professional but generated nothing. I was part of the problem.

Now I build systems. The website is just the hub.

If you're a solo attorney who's tired of hoping referrals come in, who wants control over your client flow, and who's willing to think in systems instead of tactics, this is built for you.

Photo of Ayk Martirosyan.

Apply for a founder's spot

This is a 30-minute strategy call.

We'll discuss:

  • Your current client acquisition situation (what's working, what's not)
  • Your ideal client and practice focus
  • Whether this system is right for your practice
  • If we're a mutual fit to work together

No pitch. No pressure. Just clarity.

I'm selective about founding clients. I need people who will give honest feedback and help me build proof.

You should be selective too. This is a 3-4 week project. Make sure it's right for you.

Only 3 founding spots available. If you're reading this and it resonates, book a time.

Book Strategy Call

Questions solo attorneys ask

Why is this $3,000 when most websites cost $5,000 or more?

Two reasons.

First, this is founder's pricing. Standard pricing is $6,000. You're paying half because I need 3 solo attorney case studies to validate the system in this niche.

Second, this isn't a typical website. There's no bloated features, no animations, no unnecessary complexity. It's a functional system designed to generate consultations and retainers. Clean, strategic, effective.

Once I have proof, the price goes to $6,000. After that, full client acquisition systems (beyond just the website) start at $12,000.

What makes this different from other law firm website companies?

Most legal website companies sell templates. They're digital brochures. They look professional but they don't generate clients.

This is system architecture:

  • Strategic positioning (not generic "experienced attorney" language)
  • Lead qualification (not just contact forms)
  • Client education (automated email sequences)
  • Consultation scheduling (integrated calendar)
  • Retainer collection (payment processing built in)

You're not buying a website. You're buying the foundation of a client acquisition system.

How is this different from Clio or other legal software?

Different functions entirely.

Clio (and similar tools) organize your existing practice. Case management, time tracking, billing.

This generates new clients. It's the front end of your business, not the back end.

Many solo attorneys use both. Clio manages the clients you have. This system brings you new ones.

Do I need to provide the website content and copy?

No.

We extract everything through structured interviews. You answer questions about:

  • Your ideal client
  • The cases you love (and hate)
  • Your process
  • What makes you different
  • Common client questions

I translate that into positioning and copy. You review and refine, but you're not writing anything from scratch.

What if I already have a website?

We can either rebuild from scratch or retrofit your existing site with the system components (qualification, automation, consultation funnel).

We'll assess during the strategy call. Sometimes it's cleaner to start fresh. Sometimes the bones are good and we just add the system.

Do you guarantee I'll get clients?

No. I can't control whether qualified prospects actually hire you.

What I guarantee: The system will generate qualified consultation requests within 60 days, or I'll keep working at no additional cost until it does.

The system's job is to bring you serious prospects who understand what you do and can afford your retainer. Your job is to diagnose if they're a fit and deliver excellent legal work.

Is this really 50% off or is that just marketing language?

It's genuinely 50% off.

Right now, this system is $3,000 because I need proof. After I have 3 case studies from founding solo attorney clients, the price permanently increases to $6,000 for website systems.

If someone wants a full client acquisition system (website + outbound + content strategy + paid traffic), that starts at $12,000.

You're getting the same system a future client will pay $6,000 for. You're just paying half price because you're helping me build proof.

How long does the whole process take?

3-4 weeks from deposit to launch.

Week 1-2: Strategy, positioning, system design

Week 3-4: Build, integration, testing, launch

Your time commitment: About 3-4 hours total across the entire project (discovery interviews and feedback sessions).

What happens after the website launches?

You own it. Completely.

No monthly retainer. No agency dependency. No hidden fees.

I provide training documentation so you understand how everything works. You get 30 days of included support for any bugs or questions.

After that, you're on your own unless you want to bring me back for optimization, which we can discuss separately.

What if I'm not tech-savvy?

The system is designed to run without constant maintenance.

You'll need to:

  • Respond to consultation requests (obviously)
  • Check your email automation occasionally
  • Update content if your services change

I provide documentation for all of this. If you can send an email, you can manage this system.

What if my practice area is too niche or unusual?

That's actually better for positioning.

The more specific your practice area, the easier it is to position you as the specialist. "General practice attorney" is hard to position. "Employment attorney who specializes in wrongful termination cases for tech workers" is easy.

If you have a specific niche, this system will work even better.

Can I see examples of other solo attorney websites you've built?

Not yet. That's why this is the founder's offer.

I've built client acquisition systems for other types of solo professionals (consultants, freelancers). I've done deep research into the solo attorney market. But I don't have live solo attorney case studies yet.

That's the trade-off: You're paying half price because you're helping me build that proof.

If you need to see examples before committing, this isn't the right timing for you. Check back in 90 days after the founding clients launch.

What if this isn't a fit for my practice?

Then don't do it.

This system works best for solo attorneys who:

  • Have at least 2-3 years of experience (you know what clients you want)
  • Want to move away from referral dependency
  • Are willing to position specifically (not "general practice")
  • Can articulate what makes them different

If that's not you, this isn't the right solution. No hard feelings.