Agency vs In-house
The real question isn’t “agency or in-house.” It’s where the competence lives and how it compounds. In-house builds durable internal understanding but takes time. Agencies can create speed and execution, but only if the system is visible and ownership stays clear. This page explains when each option makes sense, and where each one usually breaks.
← Back to the Comparisons
The actual question
This is not “agency or not.”
It’s: where does the competence live?
When in-house wins
- you can build a repeatable internal process
- you have a long time horizon
- you want deep market learning inside the company
When agency wins
- you need speed
- you lack internal expertise
- you have a defined scope and clear constraints