Business is a mirror

The False Strategy

Entrepreneurs love to solve problems. When revenue dips, they change the marketing. When a client leaves, they change the offer. When the team is chaotic, they buy new software.

They treat the business as a machine separate from themselves. They believe that if they just find the right tactic, the machine will work.

This is the false. The business is not a machine. It is an extension of the leader's nervous system.

The Reflection

Every dysfunction in your business is a high-fidelity reflection of a dysfunction in you.

• You have cheap, demanding clients? That is a reflection of your inability to set boundaries. You attract bullies because you act like a victim.
• You are trapped in operations? That is a reflection of your inability to trust. You hoard control because you fear irrelevance.
• You are undercharging? That is a reflection of your self-worth. You do not believe the value exists, so you cannot ask for it.

The market is neutral. It simply returns what you put out. If you put out hesitation, it returns silence. If you put out certainty, it returns money.

The Diagnostics

View your P&L statement not as a financial document but as a psychological report.

Where are you bleeding money? That is where you are bleeding power.

Where are you stuck? That is where you are afraid.

Your business is the most brutal and honest therapist you will ever hire. It will not let you lie. If you are chaotic, your business will be chaos. If you are clear, your business will be clear.

The Solution

You cannot scale a business that is built on a foundation of fear. The cracks will simply get bigger.

To solve a business problem, you must find the source of it in the founder. You must address the internal interference that is distorting your signal. When you clear the signal, the market responds instantly.

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The mechanics of reflection: Law of Reflection

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